Email marketing is still a viable and incredibly effective online marketing technique. Using email as an extension of a content marketing plan, our clients are able to drive more qualified traffic to blog posts and targeted landing pages and promotions..
These campaigns can be tracked using the Email Service Provider’s tools to test open rates, click through rates, layouts, etc..
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Marketing emails can be sent to a purchased lead list or a current customer database.