Political Branding. Political branding is about how a political organisation or individual is perceived overall by the public. It is broader than the product; whereas a product has distinct functional parts such as a politician and policy, a brand is intangible and psychological.
This is an important advantage if you sell products that customers purchase frequently, such as food or other household products. In that sense, a strong brand makes an important contribution to customer loyalty.
Solidify a picture of your consumers, then learn how to create a brand identity that they can understand and relate to. You may come to realize that the competitive advantage when branding your business is to narrow your audience focus. This can help ensure that your brand message comes across crystal.