Individual Branding

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INDIVIDUAL BRANDING

Individual branding, also called individual product branding, flanker brands or multibranding, is "a branding strategy in which products are given brand names that are newly created and generally not connected to names of existing brands offered by the company."[1] Each brand, even within a same company, has a unique name, identity and image, allowing the company to target different market segments, tailor pricing and marketing strategies, and separate the image and reputation of different products..
This is an important advantage if you sell products that customers purchase frequently, such as food or other household products. In that sense, a strong brand makes an important contribution to customer loyalty.
Solidify a picture of your consumers, then learn how to create a brand identity that they can understand and relate to. You may come to realize that the competitive advantage when branding your business is to narrow your audience focus. This can help ensure that your brand message comes across crystal.
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